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You work in marketing for an online retailer who wants to increase website sales. Which technique should you use in your video ad to ask people to take action?
- Keep audio to a minimum so viewers focus on the call-to-action (CTA).
- Provide multiple options for how viewers can take action.
- Include a generic call-to-action (CTA).
- Include a specific call-to-action (CTA).
Include a specific call-to-action (CTA).
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