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You’re creating a video ad with the aim of growing consideration for a product. How should you approach making this video ad?
- Make people core to the story and keep branding subtle.
- Use technical jargon that will resonate with important audiences.
- Use product demos and how-to’s to put the product in context.
- Share multiple messages about the many ways this product solves a problem.
Use product demos and how-to’s to put the product in context.
or
- Brand often, especially in the last five seconds.
- Brand only at the beginning and end of the ad.
- Brand often, especially in the first five seconds.
- Brand only at the beginning of the ad.
Brand often, especially in the last five seconds.
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