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You’re developing a storyboard for a video ad. Which technique should you use to grab and sustain viewers’ attention?

  1. Use engaging pacing and tight framing.
  2. Keep visuals low-contrast to avoid overwhelming viewers.
  3. Build suspense with a slow pace to start.
  4. Set up scenes to be zoomed out so viewers can see all story elements.

Correct Answer: Use engaging pacing and tight framing.

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[Updated] Google Ads Creative Certification Exam Answers

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