You’re setting up assets for a Google Search campaign. You create several sitelink assets at the account level and then create more sitelinks for the campaign and a particular ad group. Which sitelink assets will serve with ads?

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You’re setting up assets for a Google Search campaign. You create several sitelink assets at the account level and then create more sitelinks for the campaign and a particular ad group. Which sitelink assets will serve with ads?

  1. The campaign sitelinks, because campaigns will serve by default due to the fact they include a collection of ad groups.
  2. The ad group sitelinks will serve because the higher-level assets will be overridden by the lower-level assets.
  3. The account sitelinks, because the lower-level assets will be overridden by the higher-level assets.
  4. The sitelink assets served will always change depending on the user’s query.

The ad group sitelinks will serve because the higher-level assets will be overridden by the lower-level assets.

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