You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets?

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You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets?

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  1. Research specific market culture and productivity tool usage in LATAM
  2. Customize the app’s UX and expand payment methods relevant to LATAM
  3. Research device usage and connectivity within LATAM
  4. Launch the app in LATAM before translations are complete, to test the market

Option: A, B, C

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